Menu
DR. NATTHARIKA RITTIPPANT (ASSISTANT PROFESSOR)
Faculty
:
School of Management Technology (MT)
Name
:
Dr. Nattharika Rittippant (Assistant Professor)
Position
:
Assistant Professor
E - Mail
:
natthari@siit.tu.ac.th
Phone Rangsit
:
Phone Bangkadi
:
+66-2-501-3505~20
Phone Extension
:
6003
  Education
  • B.S. in Biology, University of Dallas, USA
  • B.A. in Economics, University of Dallas, USA
  • M.B.A. in International Business Management, University of Dallas, USA
  • M.M. in E-Commerce, University of Dallas, USA
  • Ph.D. in Strategic and International Management, University of Texas at Arlington, USA
  Academic Awards
  • 2011
: Best Teaching Award, Sirindhorn International Institute of Technology, Thailand
  • 2003
: Phi Beta Gamma International Scholars Society, University of Texas at Arlington, Arlington, TX, USA.
  • 2001 - 2005 
: Full Ph.D. Scholarship, University of Texas at Arlington, Arlington, TX, USA.
  • 1998
: Sigma Iota Epsilon Honor Society, University of Dallas, Irving, TX, USA.
  Research Areas

Supply Chain Resilience, Social Media for Business, Corporate Social Responsibility, Supply Chain Management, Healthcare Logistics, Strategic Management, MNE and International Strategies, and Entrepreneurial Intention

Strategic Management

Strategic management focuses on the management process involving strategic formulation, strategic implementation, and control. The goal is to continuously assess the organization’s external factors (e.g., economy, politics, competitors) and internal factors (e.g., human resources, financial resources, core competencies) in order to create and sustain competitive advantages. This field of study explains how and why some firms outperform others.

MNE Strategies

Multinational Enterprises (MNEs) deal with a relatively higher level of uncertainty and changes than pure domestic firms due to the additional global macroenvironmental factors that can have significant impacts on these firms’ strategies and performance. As such, MNEs’ strategic fomulation, implementation, and control processes are much more complex. Global trends and events must also be taken into consideration by the MNE top-level management when developing strategies to compete globally.

Entrepreneurial Intentions

Entrepreneurial intentions refer to the entrepreneurs’ determination to start new business ventures. The study of entrepreneurial intentions enables entrepreneurship researchers to better understand and predict entrepreneurial activities. As a result, policy makers can improve policies to promote and support entrepreneurship for economic growth and development. The entrepreneurs can also benefit from a better understanding of their own motivations.

  Research Interests
  • 2006-2008: Lecturer, Shinawatra University, Thailand.
  • 2001-2005: Instructor/Teaching Assistant, University of Texas at Arlington, TX, USA.
  • 1997-2001: Graduate Assistant, University of Dallas, TX, USA.
  List of Publications

International Journals

  1. Nattharika Rittippant and Abdul Rasheed (2016). Antecedents of FDI options by Thai public firms, Management Research Review, Vol. 39, No. 3, 21 March 2016, pp. 310-328.
  2. Chawalit Jeenanunta; Nattharika Rittippant; Pornpimol Chongphaisal; Apiwan Thumsamisorn; and Thunyalak Visanvetchakij (2013). Knowledge transfer of outward foreign direct investment by Thai multinational enterprises,Asian Journal of Technology Innovation, Vol. 21, No. SUPPL1, pp. 64-81.

National Journals

  1. Khemmachart Meechoobot and Nattharika Rittippant (2015). The effect of consumer’s personality and CSR activities on customer’s perception, perceived motive, corporate image, and purchase intention: a case study on petroleum companies in Thailand, NIDA Development Journal, Vol. 55, No. 4, October-December 2015, pp. 59-120.
  2. Apiwan Thumsamisorn and Nattharika Rittippant (2012). Social media engagement in Facebook: the case of college students in Thailand, NIDA Development Journal, Vol. 52, No. 4, 2012, pp. 119-138.

International Conferences

  1. Tieng, Kimseng; Chawalit Jeenanunta; Nattharika Rittippant; Pornpimol Chongpisal; and Ryoju Hamada (2016). The influences of knowledge management on innovation within formal and non-formal R&D manufacturing firms, Thailand. In Proceedings of the 2016 IEEE International Conference on Management of Innovation and Technology (ICMIT 2016), 19-22 September, 2016, Bankgkok, Thailand, pp. 2018-213.
  2. Pickert, Christoph Alexander; and Nattharika Rittippant (2015). Supply chain resilience - influence of supply chain capabilities and strategies on agility and robustness. In Proceedings of the 6th International Conference on Engineering, Project and Production Management (EPPM-2015) [CD-ROM], 2-4 September 2015, Gold Coast, Australia, pp. 323-332.
  3. Le, Lan Thi Ngoc; Chawalit Jeenanunta; Nattharika Rittippant; Pornpimol Chongphaisal; Tomohiro Machikita; Yasushi Ueki; and Masatsugu Tsuji (2015). The role of driver’s attitude to trucking firm performance. In Proceedings of the International Conference on Applied Statistics 2015 (ICAS 2015), 15-17 July 2015, Bangkok, Thailand, pp. 237-243.
  4. Natchaporn Khemarnusuk; Thanyawan Sereesathiensup; Prapimporn Joonphuthipong; Ramet Leerungsawat; and Nattharika Rittippant (2015). A study of generation me traders’ usage of the streaming application as a trading channel in Thailand. In Proceedings of 2015 International Conference on Marketing, Logistics, and Management (ICMLM 2015) [CD-ROM], 23-25 June 2015, Supporo, Japan, pp. 70-76.
  5. Sirintip Charoenboonwan; Wuttikrai Duangjui; Maneerat Choochartchainarong; Suthida Chansanguan; and Nattharika Rittippant (2015). Thai SMEs and their outward FDI. In Proceedings of the 3rd International Conference on Social Science and Management (ICSSAM 2015) [CD-ROM], 7-9 May 2015, Kyoto, Japan, Article No. ICSSAM-1499, pp. 246-255.
  6. Nattharika Rittippant; Chansrila Chanchooe; and Nantawat Techasrivichien (2013). An investigation of Thai boutique hotels’ readiness for ASEAN Economic Community (AEC). In Proceedings of the 2013 Academy of International Business (AIB) Southeast Asia Regional Conference [CD-ROM], 5-7 December 2013, Bali, Indonesia, Paper No. P032, 14 p.
  7. Tunjitra Pahurat; Tanachai Kulsomboonsin; Siranard Vittayanugool; Purich Tanprasertkul; Worawee Chanyongworakul; and Nattharika Rittippant (2013). CEOs and social media in Thailand. In Proceedings of the 4thInternational Conference on Engineering, Project, and Production Management (EPPM 2013) [CD-ROM], 23-25 October 2013, Bangkok, Thailand, pp. 759-768.
  8. Klaiber, Toni; Mathias Huber; Martin Schwehr; and Nattharika Rittippant (2013). An investigation of German high-technology industries. In Proceedings of the 4th International Conference on Engineering, Project, and Production Management (EPPM 2013) [CD-ROM], 23-25 October 2013, Bangkok, Thailand, pp. 743-758.
  9. Pitipat Suwannapinunt; Krittaporn Sitthikraiwong; Punchanid Nimitsukcharoen; Sakdituch Dollayanukloh; Tossanate Puttiphapaibool; and Nattharika Rittippant (2013). Social media usage related to food and beverages: an investigation of college students in Bangkok and metropolitan area. In Proceedings of the 4th International Conference on Engineering, Project, and Production Management (EPPM 2013) [CD-ROM], 23-25 October 2013, Bangkok, Thailand, pp. 720-733.
  10. Nattharika Rittippant; Lalita Ruyaporn; Tanarat Hongpaisanvivat; Ploypailin Limrahaphan; and Kornbongkoch Kasemweerakul (2013). The effectiveness of product placement in Thailand. In Proceedings of the 4th International Conference on Engineering, Project, and Production Management (EPPM 2013) [CD-ROM], 23-25 October 2013, Bangkok, Thailand, pp. 710-719.
  11. Nattharika Rittippant; Dhanikanandi Kheawwilai; Nuttiwut Suayngam; Sirin Promsoot; and Thanavat Vivatanaprasert (2013). Thai consumer response to sales promotions for personal care products. In Proceedings of the 4thInternational Conference on Engineering, Project, and Production Management (EPPM 2013) [CD-ROM], 23-25 October 2013, Bangkok, Thailand, pp. 700-709.
  12. Chotika Wongwichai; Setthanan Chaiyut; Tavit Kitprapa; Pornpen Jirojmontree; and Nattharika Rittppant (2013). ASEAN Economic Community (AEC): are our engineering students ready for 2015? In Proceedings of the 4thInternational Conference on Engineering, Project, and Production Management (EPPM 2013) [CD-ROM], 23-25 October 2013, Bangkok, Thailand, pp. 682-690.
  13. Arpa Jirakoonsombat; Kamonwan Monkanphai; Laliphat Wongchinsri; Nattacha Juengwattanasirikool; Phisonlaya Kasemkolsonsri; and Nattharika Rittippant (2013). Social media in Thai workplace. In Proceedings of the 4thInternational Conference on Engineering, Project, and Production Management (EPPM 2013) [CD-ROM], 23-25 October 2013, Bangkok, Thailand, pp. 655-659.
  14. Apiwan Thamsamisorn and Nattharika Rittippant (2012). Facebook as social media for business: an empirical study. In Proceedings of The First ASIAN Conference on Information Systems (ACIS 2012) [CD-ROM], 6-8 December 2012, Siem Reap, Cambodia, pp. 318-323.
  15. Khemmachart Meechoobot and Nattharika Rittippant (2012). The effects of corporate social responsibility activity and its influential factors. In Proceedings of the 1st Mae Fah Luang University International Conference 2012 (1stMFUIC2012) [CD-ROM], 29 November-1 December 2012, Chiang Rai, Thailand, 10 p.
  16. Nattharika Rittippant (2011). The impact of knowledge management on SMEs in consumer product and retail industries in Bangkok area. In Proceedings of the 2011 Academic of International Business (AIB) Southeast Asia Regional Conference [CD-ROM], 1-3 December 2011, Taipei, Taiwan, Paper No. P001, 19 p.
  17. Apiwan Thumsamisorn and Nattharika Rittippant (2011). Like it or not: the effectiveness of Facebook as social media for business. In Proceedings of the 2011 Academic of International Business (AIB) Southeast Asia Regional Conference [CD-ROM], 1-3 December 2011, Taipei, Taiwan, Paper No. P118, 17 p.
  18. Apiwan Thumsamisorn and Nattharika Rittippant (2011). The engagement of social media in facebook: the case of college students in Thailand. In Proceedings of the International Conference on Engineering, Project, and Production Management (EPPM 2011), 20-21 September 2011, Singapore, pp. 227-238.
  19. Apiwan Thumsamisorn; Thanwadee Chinda; Nattharika Rittippant; and Aussadavut Dumrongsiri (2011). Investigation of patient and medicine flows in Thai hospitals. In Proceedings of the International Conference on Engineering, Project, and Production Management (EPPM 2011), 20-21 September 2011, Singapore, pp. 157-164.
  20. Khemmachart Meechoobot and Nattharika Rittippant (2011). The influences of awareness level and fit between customer’s life style and CSR information disclosure: customer perceptions, purchase intentions, and loyalties. InProceedings of the International Conference on Engineering, Project, and Production Management (EPPM 2011), 20-21 September 2011, Singapore, pp. 33-42.
  21. Nattharika Rittippant; Araya Tangthuttong; Jirapat Sinyodyeam; and Ampoon Aurjongmanee (2011). Corporate social responsibility of public firms in Thailand: the effects of CSR on employees. In Proceedings of the International Conference on Engineering, Project, and Production Management (EPPM 2011), 20-21 September 2011, Singapore, pp. 165-174.
  22. Nattharika Rittippant; Wachiraporn Kokchang; Panisara Vanichkitpisan; and Sumonthip Chompoodang (2011). Measure of entrepreneurial intention of young adults in Thailand. In Proceedings of the International Conference on Engineering, Project, and Production Management (EPPM 2011), 20-21 September 2011, Singapore, pp. 215-226.